Back in the 1980s, the Christmas hit single, Do They Know It’s Christmas, was a brilliant example of teamwork. But the whole thing would have been dead in the water if Bob, Midge and Bob’s then wife, Paula Yates, hadn’t pulled off a great piece of networking to turn those beer mat ideas into reality.
How To Network Your Way To #1
Picture the scene…Bob and Midge decide to do something meaningful together for the famine effort.
So, they think about who they KNOW, LIKE and TRUST and get on the phone.
They start by having some 121s with their most trusted contacts, over a coffee (or a beer!) and asking those friends to introduce them to other people who could help achieve their goal – not just performers – but photographers, the media, graphic designers and anyone else who could be useful to the project. Each part of the chain starts to introduce their trusted contacts and now Bob and Midge know and like more people who understand their cause and want to help them achieve it..
The pair can now make history; filling a studio fit to bursting with the biggest names in the pop industry, creating tonnes of awareness and ensuring their record raises millions and saves lives.
It Might Sound Daft Comparing Band Aid To Business Networking, But It Really Isn’t.
Networking is the art of building an ever expanding team of growth minded people around you. People who know and like you. People who share your value system, and through time and energy, will become your trusted contacts and advocates. These people are there for YOU, regardless of what business you turn your hand to – as long as you continue to nurture those relationships.
So, in this case, when Bob and Midge needed help with something that wasn’t related to The Boom Town Rats or Ultravox, it didn’t matter. They had built the relationships already. So, it was just a matter of giving those contacts a new brief and they were off to do something incredible by #WorkingTogether.
Your Network Is The Key To Your Success
When things got tricky for Growth Community Founder, Nicky Thomas, at the start of the pandemic, she pulled off her own mini version of Band Aid, calling upon her own highly nurtured network to help her build The Growth Community.
Says Nicky: “I started with my most trusted contacts. They challenged my thinking, helped me focus my ideas, got me set up with essential business services and gave me the confidence to bring it together. They then helped spread the message to other like-minded people who understood my vision and shared our core value system. And continue to do that to this day!”
What are you doing to build your own Band Aid?
Is your network as proactive as Midge and Bob’s?
Want to try some Growth Community relaxed but very purposeful networking?
Find a location that suits you. And don’t forget you can visit us up to SIX times a year for free! Our community is full of people like Midge and Bob who want to help and who do what they say they’re going to do.
Further Resources
Keen to explore the right networking options for you? Why not have a read of some of our other blogs in our library.
Identify the right networking format for you
How to get the most out of your 121s
Ways you can build trust with your connections
Learn more about Growth Community member only meetings
