Nicky & James welcomed Branding Expert and Author, Clare Froggatt, onto Season Three of ‘Every Day’s a Business School Day’ to discuss why branding is not just about a pretty logo and how getting to grips with it can help you deliver a business that people know and trust.
Season 3: Episode Two
Who is Clare Froggatt?
Clare is the founder of We Brew Your Brand and author of Branding 3×3 which is based on her branding proprietary framework that she uses with all of her clients. She loves to work with ambitious business people to help them clarify their positioning, messaging and the consistency by which they show up in their marketplace.
Why you should listen to the podcast
Branding is one of the most misunderstood elements of the marketing mix.
In this episode we explore why branding goes way beyond logos and colour pallets and talk about how how it actually shapes every part of your business – from the way you communicate to the clients you attract. Even how it influences the important decisions you make.
The podcast has loads of insights and practical tips on how you can build a brand that feels authentic, evolves over time and helps you create real trust with your audience.
What You’ll Learn About Branding:
- What branding actually is (and why it’s not just a logo)
- Why so many small businesses misunderstand branding
- The role of trust and consistency in building a strong brand
- How your personal identity influences your business brand
- Why values are the foundation of everything in your business
- How branding evolves as your business grows
- The difference between a brand refresh and a full rebrand
- Why most startups don’t need a rebrand (yet)
- How to audit your current brand and spot inconsistencies
- The importance of tone of voice and language in branding
- How to choose the right branding partner or agency
- Why authenticity is your biggest advantage in a crowded market
Your Homework
Clare sets a useful task that enables listeners to undertake their own mini brand audit to help them implement some quick branding wins straight away.
Rather Read A Blog?
No time to listen? Then you can read the outputs from this podcast in the library section of our website.
Find out more about Clare
You can find Clare on LinkedIn or visit her website.
Clare also has a practical book on the topic of branding which is an essential guide for anyone wanting to take themselves through a DIY approach to developing their business brand using her framework. Through a set of useful exercises, Clare walks you through the journey of establishing your business purpose and values and turning that into a brand that will support the growth of your business.
How to listen
You listen to Clare’s episode here.
More about the Podcasters
Nicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.
Find out more on our website or follow us on Facebook, Instagram and Linkedin.
James Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.
Find out more on our website or follow us on Facebook, Instagram and Linkedin.
