Nicky & James sat down with Zoe Wadsworth from AskZoe, in Season Three of ‘Every Day’s a Business School Day’ to discuss Event Marketing – drilling down on the importance of having a strategy for running and attending events and how to go about getting smarter results from your time and money.
Season 3: Episode Four
Who is Zoe Wadsworth?
Zoe is a consultant, a coach, a speaker, and a strategist, specialising in business improvement and marketing. She likes to keep things simple and straightforward for the small businesses she works with whether they are ready for growth, stuck, ready to streamline or even pivot. She’s a big believer in helping businesses to clearly identify their ‘why’ and purpose and then help them align with that to achieve the growth and success they wish for.
Why you should listen to the podcast
In this episode James, Nicky and Zoe break down how to approach events more strategically so that they deliver better results – whether you’re networking, exhibiting or hosting your own.
What You’ll Learn About Event Marketing:
- Why attending events without a clear goal wastes time, money, and energy
- The difference between tangible vs intangible ROI
- How to plan your pre, during, and post-event strategy
- Why “busy” doesn’t mean “productive”
- How to choose the right events for your business
- Smart ways to follow up (that most people completely miss)
- What makes event merch actually memorable (and not a waste of money)
- When it’s worth hosting your own event — and when it isn’t
- Plus… some practical tips to apply immediately to improve the results of your next event.
Your Homework
Zoe sets a really useful piece of reflective homework – to go profile your best connections. Specifically your top 5. Then identify connections like them. Work out where they hang out and go and make friends. You’ll find the homework at the end of the episode.
Rather Read A Blog?
No time to listen? Then you can read the outputs from this podcast in the library section of our website.
Find out more about Zoe
You can find Zoe on LinkedIn or visit her website.
How to listen
You listen to Zoe’s episode here.
More about the Podcasters
Nicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.
Find out more on our website or follow us on Facebook, Instagram and Linkedin.
James Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.
Find out more on our website or follow us on Facebook, Instagram and Linkedin.
