Nicky & James welcomed Digital Marketing Consultant, Talisa Gill from 10X Marketing Consultancy, onto episode two of ‘Every Day’s a Business School Day’ to talk to them about how lead magnets can seriously maximise our marketing activities.
Season 1: Episode Two
Who is Talisa Gill?
Talisa is the founder of 10X Marketing. Working with global enterprises through to solopreneurs, she helps businesses to 10X their lead generation capabilities through harnessing the power of a content marketing strategy.
Why you should listen
Lead Magnets are a real passion for Talisa which really comes out in the conversation with had with her.
She started out by explaining what lead magnets actually are. Then she talked about what makes a good one and how you can identify content that you already have that make a great opportunity.
She then got into the more practical side of lead magnets taking us through how to create them and how to use them to really maximise your other marketing channels.
And don’t forget to listen out for the homework at the end to help you get started.
Outputs From the Session: How to create a Lead Magnet
- What are lead magnets
- How to use them to grow your database
- how to use them to show how you solve your customer pain points
- how you can utilise them to turn cold leads into warm leads that want to engage with you
- Getting started with your own lead magnet
- How to use lead magnets to bolster your other marketing activities
Find out more about Talisa
You can find Talisa on LinkedIn or visit her website.
How to listen
You can listen Talisa’s interview here.
More about the Podcasters
Nicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.
Find out more on our website or follow us on Facebook, Instagram and Linkedin.
James Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.
Find out more on our website or follow us on Facebook, Instagram and Linkedin.
