Nicky & James welcomed Business and Leadership Strategist, Heath Gunn, onto Season Three of ‘Every Day’s a Business School Day’ to talk to him about the stressful topic of pricing.
Season 3: Episode One
Who is Heath Gunn?
Heath is a business and leadership strategist and owner of Move That Mountain. He uses a results-focused, collaborative style developed over 25 years of lived experience in senior leadership roles, including CEO and Chair to support business and the charitable sector experience sustainable growth.
Why you should listen to the podcast
Pricing is one of the biggest anxieties for business owners — but it doesn’t have to be!
In this episode, Nicky, James and Heath, delve into the psychology, strategy, and practical steps behind pricing your services with confidence.
We explore why so many business owners undercharge, how pricing impacts your freedom and profitability, and why raising your prices might actually improve your business.
What You’ll Learn About Pricing:
- Why pricing feels so uncomfortable (and how to fix that)
- The real reason clients don’t leave when you raise prices
- Why being the cheapest is probably hurting your business
- The difference between vanity metrics and real profitability
- How pricing affects your time, freedom, and growth
- What to do when clients push back on price increases
- Why customer value matters more than customer volume
- The importance of positioning in your market
- How to approach pricing when you’re just starting out
- The danger of racing to the bottom on price
- Why confidence is the most important pricing skill
Your Homework
Heath sets one of the simplest and most effective pricing challenges that every business should have a go at this week!
Rather Read A Blog: Pricing Anxiety – Why Raising Prices Feels Difficult for Business Owners
No time to listen? Then you can read the outputs from this podcast in the library section of our website.
Find out more about Heath
You can find Heath on LinkedIn or visit his website.
How to listen
You listen to Heath’s episode here.
More about the Podcasters
Nicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.
Find out more on our website or follow us on Facebook, Instagram and Linkedin.
James Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.
Find out more on our website or follow us on Facebook, Instagram and Linkedin.
